Uniting Words: Branding/Activation Deck

As a part of a workshop on Design Activism, I created a branding system for Uniting Words, an organization that promotes literacy through community storytelling initiatives. The colors, typefaces, and aesthetic are designed to be approachable and warm, resembling the experience of connecting with a great book or story. Additionally, there are mockups for a brand activation and event that outline some ideas for extending the organization's reach through social media and community outreach.