Gen Bakes website

After operating Gen Bakes by word-of-mouth and her Instagram page, Gen needed a more accessible place to direct prospective clients looking to order baked goods or get details for her next pop-up event.

Everything on the site is led by photography first, with bold typography that conveys Gen’s personable and exuberant voice popping out against a minimalist color-blocked layout.

Then there’s illustrations, frosting squiggles, and stickers sprinkled throughout to soften the simple palette as well.