Home Wiz

Home Wiz is a local handyman business that wanted to present their company as approachable, reliable, and trustworthy.

Raf loved the idea of incorporating the shape of a house roof in the crossbar of the H, but as I explored this idea with existing typefaces, it was clear why this is not a common form in other typefaces. The ends of the roof made it difficult to space the H and o evenly and the triangular form of the roof differed so drastically in form from the remaining round shapes in the word “Home.”

I drew the custom type based on geometric sans forms, since they spoke Raf and Patrick’s reputation and work and jived better with the strong geometry of the H’s roof crossbar. Carefully, I drew the W with a similar form to the H’s roof crossbar, to reinforce the visual consistency of the design.